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  • Career Coach

    How to Start Your Workday On the Ri…

    Our mornings tend to set the tone for the rest of the day. If we’re frazzled and running behind, tha…

    How to Start Your Workday On the Right Foot

    Our mornings tend to set the tone for the rest of the day. If we’re frazzled and running behind, that can start a domino effect that continues to throw us off until we hit the pillow at night. On the other hand, starting off with an intention and a plan can lead to smooth sailing and an improved mood the rest of the day. Here are a few ways you can start your workday on the right foot. Wake up earlier. When you leave just enough time to squeeze in a quick shower before you have to rush out the door, the chances of you being late or forgetting something important are pretty high. Instead, try waking up so you have more than enough time…

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  • Career

    How a Game of Euchre Can Break Down…

    At Halogen Software’s annual customer conference, I learned about a unique way the company builds en…

    How a Game of Euchre Can Break Down Workplace Silos

    At Halogen Software’s annual customer conference, I learned about a unique way the company builds engagement. It’s over a game of euchre. If you’re not familiar with the game, euchre is a trick-taking card game. It’s played with four people in two partnerships. You can read more about the game here. Since all you need to play the game are people and a deck of cards, I was curious how the euchre game became a part of the culture at Halogen and what kinds of results the company realizes by supporting the game. Braden Box, manager of technical solutions for Halogen, is part of the company’s social committee and the official organizer of the euchre tournaments. Braden shared that the weekly tournaments…

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  • Career

    Why This Exec Looks At A Candidate…

    Sarah Robb O'Hagan, the president of fitness chain Equinox, doesn't care about your credentials. She…

    Why This Exec Looks At A Candidate's Twitter Feed Before Their Resume

    Sarah Robb O'Hagan, the president of fitness chain Equinox, doesn't care about your credentials. She wants to see your Twitter feed. In a recent interview with women's magazine Marie Claire, O'Hagan revealed that the company's first step in its hiring process is to Google the candidates. "We might have kids applying from the best schools with every qualification, but they're not on Twitter, they're not on Pinterest," she explains. "Then we get a person without qualifications but who has 30,000 followers on Twitter." "Clearly," O'Hagan continues, "this person has identified something about leadership — he or she could be the one to lead our business forward." O'Hagan adds that she's wary of people that seem to think "they have all the answers" and will be…

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  • Career

    11 Extremely Successful People Shar…

    Most of us have had those days when we've come in to work, been confronted by a massive to-do list, …

    11 Extremely Successful People Share Their Best Productivity Hacks

    Most of us have had those days when we've come in to work, been confronted by a massive to-do list, and had no idea how to get it all accomplished. For people running large organizations, that can be the case nearly every day. Many manage the chaos with a variety of techniques and hacks that increase their effectiveness and reduce their workloads. LinkedIn asked more than 60 of its influencers to share the best productivity hack they've developed. We've broken out a few of our favorites. Virgin Group Chairman Richard Branson: Take care of your eyes.  "One of the things that helped improve my productivity more than anything was right in front of my eyes all along: it was my glasses. "... While some people have 20/20…

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  • Career

    4 Things No One Tells You about Wor…

    It’s that time of year again. Time to make (and then quickly break) career resolutions. If you’re l…

    4 Things No One Tells You about Working for Nonprofits

    It’s that time of year again. Time to make (and then quickly break) career resolutions. If you’re like many unhappy employees, you may have set a goal to find more meaningful work in 2014. The nonprofit sector might be just the place for you to begin your search. But if you want to make your resolution to transition from a corporate job to a nonprofit role one you can actually keep, you should do yourself a favor and get real about what it takes to make a successful switch. Here are four things you need to know about shifting to a career in the nonprofit sector in 2014: 1. Building relationships is at the core of any nonprofit job Whether you work face-to-face with…

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  • Career

    Hard-Charging Baby Boomers May Neve…

    Nearly half of Baby Boomers still working today say they don't expect to retire until they are 66 or…

    Hard-Charging Baby Boomers May Never Leave Their Jobs

    Nearly half of Baby Boomers still working today say they don't expect to retire until they are 66 or older, according to a recent Gallup poll. One in 10 predicts they will never retire. Boomers are those born between 1946 and 1964. The first wave of the generation became eligible for early retirement under Social Security about six years ago, yet Boomers still comprise roughly one third of the workforce. Financial concerns in the wake of the recent recession and a "notoriously hard-charging work ethic," are likely causing Boomers to stay in the workforce longer, according to the survey. Those Boomers who strongly agree that they currently "have enough money to do everything [they] want to do" expect to retire at age 66. However,…

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  • Career Inspiration

    A Life Changing Experience on an Ic…

    Photo by Jonathan Kos-Read By Larry Hochman There has been black ice all over the roads in Connecti…

    A Life Changing Experience on an Icy Highway

    Photo by Jonathan Kos-Read By Larry Hochman There has been black ice all over the roads in Connecticut this week. Even as I type these words onto my laptop, I’m looking out the window and seeing another fresh coat of snow. I know it’s going to turn to ice before the sun goes down. It started with coming back last Sunday from Ken MacArthur’s jvAlert in Philadelphia. Two hours to get out of the city limits with all the accidents and construction. I didn’t love it, but I didn’t fear it either. Traffic was moving slowly enough so that it was an inconvenience, but not a danger. It was when I hit the highway, and traffic moved to faster speeds that I started “white…

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  • Career

    Hiring Managers Tell Us: The Secret…

    We won’t lie: Your first job search, when you’re graduating from college and competing with thou…

    Hiring Managers Tell Us: The Secrets of Standing Out

    We won’t lie: Your first job search, when you’re graduating from college and competing with thousands of other new grads for the best jobs, isn’t easy. So we’re bringing you a new secret weapon. We’ve partnered with online education company Chegg to bring you an inside look into what hiring managers are really looking for in their entry-level hires. We sat down with recruiters, HR pros, and successful leaders at companies like Uber, Chartbeat, and iCracked and picked their brains about the skills they’re looking for, the most common mistakes job seekers make, and the candidates who really shine. What did we learn? Get a sneak peek with this video—a roundup of hiring managers’ best advice on how to stand out in a crowded…

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  • Career

    12 Things Successful People Do Befo…

    “If it has to happen, then it has to happen first,” writes Laura Vanderkam, time management expert a…

    12 Things Successful People Do Before Breakfast

    “If it has to happen, then it has to happen first,” writes Laura Vanderkam, time management expert and author of “What the Most Successful People Do Before Breakfast.” Those among us who have managed to find professional success and eek out a life actively embrace this philosophy. They must set aside their first hours of the day to invest in their top-priority activities before other people’s priorities come rushing in. Science supports this strategy. Vanderkam cites Florida State University psychology professor Roy Baumeister’s famous finding that willpower is like a muscle that becomes fatigued from overuse. Diets, he says, come undone in the evening, just as poor self-control and lapses in decision-making often come later in the day. On the other hand,…

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  • Career

    7 Reasons You Should Update Your Re…

    Work is going well, and you have a job you enjoy with great benefits. You feel like you have a futur…

    7 Reasons You Should Update Your Resume Right Now (Even If You’re Not Looking for a Job)

    Work is going well, and you have a job you enjoy with great benefits. You feel like you have a future at this company. You have no intention of moving on anytime soon. You’re in a good place professionally, so you may never need to think about revisiting your boring old resume ever again! Unfortunately, that’s a myth. In fact, everyone should review their resume and and keep it up-to-date no matter where they are in their career. If you haven’t revisited your resume for awhile, read on for seven reasons why you should polish it this very moment: 1. Remind yourself of your skills and achievements A resume isn’t just a list of job titles and how long you’ve worked at various jobs.…

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  • Career Woman

    The Derivatives Industry in 2014: A…

    By Nicki Gilmour and Jessica Titlebaum Starting today and running until the end of the month, the Gl…

    The Derivatives Industry in 2014: Adapting to Change & Creating New Opportunities

    By Nicki Gilmour and Jessica Titlebaum Starting today and running until the end of the month, the Glass Hammer will profile women that have immensely impacted the derivatives industry. We have women running exchanges, clearinghouses, and technology firms that have not only influenced the industry’s operations, but have paved the way for other women to leverage opportunities in derivatives by becoming mentors and sponsors. In the past 20-years, the derivatives industry has transitioned from floor-based operations with a plethora of players to electronic executions with just a handful of major players as a result of countless mergers. The industry is constantly moving, evolving, and maturing. Due to its global reach, there is always a market to trade and a regulatory requirement to…

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  • Career

    5 Reasons Why You Don’t Have Friend…

    As humans, we need some form of social interactions (some of us more than others). However, we all d…

    5 Reasons Why You Don’t Have Friends At Work

    As humans, we need some form of social interactions (some of us more than others). However, we all do need and thrive on the simple act of connecting to people. For the majority of us, our social fabric is created through work. We see these people every day. We have work in common. We get to know them in ways the spouse and significant others simply don’t. When we leave these people due to job change, it can be painful. Yet, despite all this social goodness that work can bring, what happens when it doesn’t happen to you? What do you do when you don’t have friends at work? No one to save you space at a meeting or light up when you enter a room. It happens,…

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  • Career

    4 Tips For Connecting With Your Cus…

    These days, it’s nearly impossible to build a business without including an online component. If you…

    4 Tips For Connecting With Your Customers Online

    These days, it’s nearly impossible to build a business without including an online component. If you’re a brick-and-mortar business, your customers are going to look online before they ever set foot into your store; they’re going to want to know what products you have in stock, what your dinner menu looks like, or whether they can walk in and get service without making an appointment. If you’re a business that operates completely online, you have to work even harder to make sure your online presence is clear and easy for potential customers to understand. You also have to think about how you are going to build relationships with potential and current customers, directly from your business’s website. In our current environment,…

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  • Career

    Tips for Saving a Project in Troubl…

    Projects run into trouble every day, but when it’s your project, your job and your reputation on the…

    Tips for Saving a Project in Trouble

    Projects run into trouble every day, but when it’s your project, your job and your reputation on the line, it can seem like a very big deal. So what action should you take, and when? Todd C. Williams, author of “Rescue the Problem Project,” recently spoke with Anita Bruzzese about how to save a project that appears headed for disaster. AB: In your experience, what’s the most common way a project runs into trouble?     TCW: The biggest issue is lack of alignment to the strategic goals of the organization. This can take many forms. For instance, the most common form is a project trying to add some new capability or product for a company, but they are trying to build everything into the delivery—boiling…

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  • Leadership

    How to Prevent Favoritism in the Wo…

    Regardless of the size of your office, favoritism can wreak havoc on the overall dynamic and morale …

    How to Prevent Favoritism in the Workplace

    Regardless of the size of your office, favoritism can wreak havoc on the overall dynamic and morale of your company. Managers have to work hard to ensure that their actions do not seem to be favoring one employee over another. While it’s okay to praise one team member for their positive contributions, continually zeroing in on the efforts of one and ignoring what everyone else is doing becomes detrimental. Here are some strategies you can use to avoid falling into the trap of showing favoritism at work: Remain aware of it In many cases, favoritism happens simply because a manager is unaware that they’re doing it. It’s natural to have certain employees you connect with well, and others you don’t as much.…

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5 Things Recruiters Wish You K…

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If People Need Jobs, Why Is It…

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Automattic employs 225 people. We’re l…

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Visual Resumes: Will They Help…

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Check Out Amazon’s Proce…

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Job searching has changed a lot in thi…

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Second Menu

12 Essential Tips To Get Social Media Traction

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Get results with JobSearch, candidate sourcing or finding career tips with social media.  While this article is geared to business, the principles apply to any objective  you may have when engaging in social media.

For example, you found CareerAdvisorDaily via social media – our only avenue of finding readers.

by  

Whether your company sells cookies, widgets, or consulting sessions, social media can be a force–and it’s not as hard as you think.

I am still amazed at the number of companies that use social media badly (or ignore it altogether). The rules of social media are simple, and if you ignore it you the risk the fate that befell those who ignored the telephone in the late 19th century and the Internet at the end of the 20th.

If you’re just getting started, you’re late–but you can still catch up. And I’m not just talking about trendy, consumer-facing companies. A study published in February by the CEB’s Marketing Leadership Council reported that 57 percent of B-to-B buyers research your company on their own online before they pick up the phone or email you for a sales pitch or more information. This stark reality makes it more important that you embrace social media–now.

Here are some simple tips I have learned as I have worked to master social media for my different enterprises:

1. Start

This is huge. Don’t be afraid: jump in. Yes, your first posts will be awkward, but you have to start somewhere.

2. It Takes Time

Many business owners I meet who are new to social media get frustrated with it too quickly. Building an authentic and engaged audience takes time. Don’t allow yourself to get snowed under by frustration–think of it as you would building any part of your business. Being patient is important to the success of this effort.

3. Don’t Try to Do Everything

Find the channel that feels the most natural and focus on it. I love Twitter and use it all the time. The short bursts and speed of information fit my style. I am a casual visitor to other social media channels and will often share what I learn in those avenues back to my first love, Twitter.

4. Be Helpful

Share content or information that you find helpful. If you are reading an article on a site or attending a conference and you find a piece of content compelling, others will too.

5. Don’t Focus on Feedback

Don’t be worried about getting responses. I am always amazed when I run into people who regularly read my updates and find them useful, but never respond to me.

6. Share Something Personal

Especially if you are tweeting from your own account. I often tweet about the funny things my daughter says and does–she’s affectionately known as “Teen” to my followers. These updates let others know that there is a person behind my account.

7. Avoid Social Media Blindness

As a business owner, only tweet things you have read. Resist the temptation to set up a feed that tweets everything related to a topic or an interest. Not only can this be very annoying to your followers, it lessens your credibility. It’s embarrassing when someone asks you about your opinion on something you shared and you have no idea what they’re talking about.

8. Ask for Advice

A secret tip that has worked for me is both asking for advice from others and intentionally looking to answer questions posed across social media. This is a great way to learn about a topic and start a dialogue with someone new.

9. Say Thank You

It’s true in life and it’s true on Twitter: If someone takes the time to retweet something you post–certainly if they take the time to make a specific comment–a simple thank you back goes a long way.

10. Pay Attention

It’s about lasting connections: If someone you follow posts something that interests you or moves you, be sure to reach out.

11. Encourage Sharing

Especially when you use Twitter, leave room for other people’s comments. You think 120 characters is tough? Well, the ideal tweet is 120 character or fewer. Simply using the words “share this” have proven to be a strong call to action.

12. It’s About All of You

Nobody likes spam. When users decide whether to follow you, most evaluate the totality of your social media account. They will look at your last page or so of updates. They want to see that you are interesting, engaged, and that what you share is useful.

Eric V. Holtzclaw is founder and CEO of Laddering Works, a marketing and product strategy firm. He advises clients on the development of customer-centric products, services, marketing messages, and experiences. Eric has spent more than 20 years founding multiple start-up companies, including one of the first profitable Internet enterprises. Eric speaks regularly on evidence-based customer research, consumer trends, leadership, and entrepreneurship. His book, Laddering: Unlocking the Potential of Consumer Behavior is scheduled for release Summer of 2013. His weekly radio show, The ‘Better You’ Project, shines a spotlight on entrepreneurs’ individual business journeys and successes. @eholtzclaw @eholtzclaw

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