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  • Career Woman

    Good Reads for Women (Week of 6-30-…

      Here are the top shares of the week, along with some good links we caught this week that we think…

    Good Reads for Women (Week of 6-30-14)

      Here are the top shares of the week, along with some good links we caught this week that we think make good reads for women! Enjoy and feel free to post other links we should explore in comments below. ~ InPower Editors Most Shared of the Week How millennial women are redefining leadership at work – Guardian Five Communication Traits That Turn People Off – Forbes 3 Steps that Can Change Your Career  – Women On Business   Top shared quote of the week:  “Never interrupt someone doing what was said couldn’t be done.” -Amelia Earhart   On InPower Women – Top Post of the Week   How Women Can Embrace Their Power – Marcia Reynolds   Like this quick scan of the good reads for women? Get InPower Women blog posts in…

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  • Career

    7 Reasons This Is An Excellent Resu…

    Writing your very first resume can be a daunting process. And it doesn't help to know that recruiter…

    7 Reasons This Is An Excellent Resume For Someone With No Experience

    Writing your very first resume can be a daunting process. And it doesn't help to know that recruiters spend an average of six seconds reviewing a resume before they make the initial decision on candidates, according to research conducted by TheLadders, an online job-matching service for professionals. "Many students don't know what should and should not be included in their first resume," says Amanda Augustine, a career expert at TheLadders. "While there are no hard and fast rules when writing a resume, it really depends on what content you have to work with, there are some preliminary guidelines all students or new professionals should follow." She says the most important things to think about when you're creating your first resume are your job goals and your audience.…

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  • Career Coach

    4 Secrets to Effective Communicatio…

    “The single biggest problem in communication is the illusion that it has taken place.” ~ George Bern…

    4 Secrets to Effective Communication

    “The single biggest problem in communication is the illusion that it has taken place.” ~ George Bernard Shaw The inability to clearly communicate is one of the single most problematic issues in life. Poor communication can ruin relationships, thwart business endeavors, and even start wars. Imagine how much of an impact effective communication can your own life, whether it be in your relationships or at your job. If you want to communicate better, and subsequently improve your personal and business relationships, you first need to understand how to communicate clearly. Two Ears, One Mouth Just like mom told you. Effective communicators listen far more than they speak. There are several reasons for this. First, listening is gathering information, and when you communicate about a subject, it’s always best…

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  • Career Coach

    How Hierarchy Is Killing Your Cultu…

    Twenty-first century organizations are flattening, but the change can’t happen quickly enough. Altho…

    How Hierarchy Is Killing Your Culture

    Twenty-first century organizations are flattening, but the change can’t happen quickly enough. Although the corporate hierarchy was invented to promote efficiency, it doesn’t work particularly well in a business world that moves at the speed of technology. If you’re holding on to the old, bureaucratic ways of doing things, you're hurting your business. Don't believe me? 1. Hierarchies Move Too Slowly Organizations need to be able to adapt quickly to changing market conditions, but a complex hierarchy is like a lumbering giant. As Harvard professor John Kotter told Debbie Robins in The Huffington Post: “Put simply, a hierarchy can’t handle speed well. Rules and procedures that inevitably accompany hierarchies almost never change fast even if they are now irrelevant, overly burdensome, and the…

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  • Career

    Preparing for #HR Assignments in An…

    Today’s question deals with an issue I think more HR pros will be contemplating in the future – inte…

    Preparing for #HR Assignments in Another Country – Ask HR Bartender

    Today’s question deals with an issue I think more HR pros will be contemplating in the future – international assignments. Hi Sharlyn. I love your site and read your blog every day! I’m an HR professional in Canada and am hoping to continue my HR career in the U.S. next year. I know there are a host of differences between national and state laws, but am wondering if you have any tips on where to go in order to become familiar with U.S. HR-related law ahead of time. Thanks! I’ve worked with several professionals who’ve had global assignments. And, I’ve had some international responsibilities myself, although I’ve never lived outside the U.S. There are two main considerations when you think about international roles…

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  • Career

    How To Make Friends When You'r…

    One of the things they didn't tell you about adulthood is that it's hard to make friends.  Take it f…

    How To Make Friends When You're A Grown-Up

    One of the things they didn't tell you about adulthood is that it's hard to make friends.  Take it from the New York Times, who report that as you get older:  "it becomes tougher to meet the three conditions that sociologists since the 1950s have considered crucial to making close friends: proximity; repeated, unplanned interactions; and a setting that encourages people to let their guard down and confide in each other ... This is why so many people meet their lifelong friends in college." So once you're out of college — and, say, moved to a new city — those conditions are harder to meet.  Take New York for example: You have to be super dedicated to schlep to see your buddy on the…

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  • Career

    Here's One Thing Young Adverti…

    The internet has fragmented the advertising industry, creating more opportunities than ever for youn…

    Here's One Thing Young Advertising Creatives Should Be Doing To Get Ahead

    The internet has fragmented the advertising industry, creating more opportunities than ever for young people to try new roles and prove their worth to their employers. Last week, Jay Haines from Grace Blue, the ad industry executive search firm, told Business Insider about what newcomers to the business should be doing to get ahead. Haines, Grace Blue's CEO for North America, told us that in addition to the obvious (work hard, take on additional responsibilities, etc.), young creative types looking for a promotion can do wonders for themselves by learning how the business side of their company works. Since agencies are increasingly being paid on a per-project basis instead of an annual payment promised in advance, Haines said firms are looking to chief financial officers…

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  • Career

    How to Know It's Time to Quit Your …

    As the economy improves, many people are considering leaving jobs they've stuck with for fear of not…

    How to Know It's Time to Quit Your Job

    As the economy improves, many people are considering leaving jobs they've stuck with for fear of not being able to land another position.But before you quit, think of this:1. Are you thinking clearly? Don't quit when you're feeling panicked or stressed by too much work and just want a way out. Don't make decision in the heat of the moment. Quitting should be something you have considered when everything is going along smoothly. Quitting when you're emotional could mean it's a decision that you regret later and could be costly both financially and professionally.2. Will things improve? If you've got a boss who is the poster child for an ogre and makes your life miserable no matter what you do, then it…

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  • Career Woman

    Is that Work-Life Roadblock Really …

    We all face challenges and all our challenges have a dimension where we contribute to the problem. …

    Is that Work-Life Roadblock Really You?

    We all face challenges and all our challenges have a dimension where we contribute to the problem. This doesn’t make it “our fault” but it does give us a place to start in removing the roadblock! Don’t worry, there’s another one waiting… and the more we move the greater impact we have on the world and the happier we are. We enjoyed Kathryn’s insight into how this works interviewing a strong woman running a great program to help other women! – InPower Editors With my book underway, Work for A Rainy Day: Why A Woman’s Work is Never Done, I’m interviewing many people who know firsthand the trials and tribulations women experience with life’s “you never knows”.  Every year LouAnn Bloomer, the…

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  • Career Inspiration

    3 Quotes That Teach Us About Being …

    I am a reforming perfectionist, reforming being the key word. Change in our relationships with ourse…

    3 Quotes That Teach Us About Being Human

    I am a reforming perfectionist, reforming being the key word. Change in our relationships with ourselves is a process. It requires vulnerability, acceptance, and compassion. I’ve gone through phases of comparing myself to others and discounting my own good qualities. I’ve experienced the restlessness that comes with never feeling good enough. I have developed my own love/hate relationship with control and certainty. It has not always been easy to look at this part of myself. Any of us may have that place within that we would rather not see. We wish to hide it for fear of rejection and disconnection, or we may wish to deny it to avoid the discomfort that comes with acknowledgment. It is hard to see ourselves clearly…

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  • Career

    3 Ways To Spot A Terrible Boss In A…

    There's a lot to think about before you accept a job offer, but one thing we often forget to conside…

    3 Ways To Spot A Terrible Boss In A Job Interview

    There's a lot to think about before you accept a job offer, but one thing we often forget to consider is: Could I see myself working for this boss? "A boss can literally make or break your career," says Abhilash Mishra, a senior marketing associate at CresTech Software Systems, in a recent LinkedIn post. "A great boss can make you feel engaged and empowered at work, will keep you out of unnecessary office politics, and can identify and grow your strengths. But a bad boss can make the most impressive job on paper (and salary) quickly unbearable."  And while there are many ways to try to combat the effects of a bad boss, none of those tactics guarantee improvement, "and quite often,…

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  • Career

    Here's What Hiring Managers Re…

    Why are you leaving your current job? This may seem like an easy interview question. You probably ha…

    Here's What Hiring Managers Really Want To Know When They Ask Why You're Leaving Your Current Job

    Why are you leaving your current job? This may seem like an easy interview question. You probably have 100 reasons for wanting to pursue a new role — and can easily defend each one. But career expert Lynn Taylor says your response to this query can be an absolute deal breaker. "This question, or any variation of it, is extremely challenging because it naturally puts you on the defensive," says Taylor, author of "Tame Your Terrible Office Tyrant: How to Manage Childish Boss Behavior and Thrive in Your Job." "It's one of the most difficult and critical queries you can possibly be asked during the interview process because it reveals so much about you." It's also a tricky question because a terse or canned response…

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  • Career Coach

    We Educate Nonsensically...And How …

    I've long felt that education could be so much better. In my PsychologyToday.com article today, I sh…

    We Educate Nonsensically...And How to Change Things

    I've long felt that education could be so much better. In my PsychologyToday.com article today, I show how. HERE is the link.

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  • Career

    How to choose between two jobs

    About a month ago I got a stack of catalogues from Restoration Hardware in the mail. My first thoug…

    How to choose between two jobs

    About a month ago I got a stack of catalogues from Restoration Hardware in the mail. My first thought was that I had purchased so much at Restoration Hardware in the past year that I am now one of their top customers. I thought about my friend Maria, who teaches people how to choose a color for anything in their home. She can make you feel like a genius and I’m pretty sure that means everything she buys from Restoration Hardware tax deductable. Before I was her friend and could call her all the time to ask about every little color question in my life (should my dark brown leather sofa be coco or espresso?) I hired Maria to do a color consultation. Well, I…

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  • Career

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    A college degree used to be a near guarantee you'd be able to secure a good-paying job that made use of your education. No longer. The after effects of the recession and mounting student loan debt, in addition to longer-term changes in the labor market, have forced many of today's graduates to take the first decent offer they receive — even if they're overqualified for the position. Some 35% of millennials with a bachelor's degree say their first full-time job didn't require a college degree, according to an exclusive survey of 548 millennials in the U.S. The survey also revealed that salary, along with career advancement, proved to be millennials' biggest job motivators. Unfortunately, the number of millennials working in jobs they're overqualified for…

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Second Menu

12 Essential Tips To Get Social Media Traction

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Get results with JobSearch, candidate sourcing or finding career tips with social media.  While this article is geared to business, the principles apply to any objective  you may have when engaging in social media.

For example, you found CareerAdvisorDaily via social media – our only avenue of finding readers.

by  

Whether your company sells cookies, widgets, or consulting sessions, social media can be a force–and it’s not as hard as you think.

I am still amazed at the number of companies that use social media badly (or ignore it altogether). The rules of social media are simple, and if you ignore it you the risk the fate that befell those who ignored the telephone in the late 19th century and the Internet at the end of the 20th.

If you’re just getting started, you’re late–but you can still catch up. And I’m not just talking about trendy, consumer-facing companies. A study published in February by the CEB’s Marketing Leadership Council reported that 57 percent of B-to-B buyers research your company on their own online before they pick up the phone or email you for a sales pitch or more information. This stark reality makes it more important that you embrace social media–now.

Here are some simple tips I have learned as I have worked to master social media for my different enterprises:

1. Start

This is huge. Don’t be afraid: jump in. Yes, your first posts will be awkward, but you have to start somewhere.

2. It Takes Time

Many business owners I meet who are new to social media get frustrated with it too quickly. Building an authentic and engaged audience takes time. Don’t allow yourself to get snowed under by frustration–think of it as you would building any part of your business. Being patient is important to the success of this effort.

3. Don’t Try to Do Everything

Find the channel that feels the most natural and focus on it. I love Twitter and use it all the time. The short bursts and speed of information fit my style. I am a casual visitor to other social media channels and will often share what I learn in those avenues back to my first love, Twitter.

4. Be Helpful

Share content or information that you find helpful. If you are reading an article on a site or attending a conference and you find a piece of content compelling, others will too.

5. Don’t Focus on Feedback

Don’t be worried about getting responses. I am always amazed when I run into people who regularly read my updates and find them useful, but never respond to me.

6. Share Something Personal

Especially if you are tweeting from your own account. I often tweet about the funny things my daughter says and does–she’s affectionately known as “Teen” to my followers. These updates let others know that there is a person behind my account.

7. Avoid Social Media Blindness

As a business owner, only tweet things you have read. Resist the temptation to set up a feed that tweets everything related to a topic or an interest. Not only can this be very annoying to your followers, it lessens your credibility. It’s embarrassing when someone asks you about your opinion on something you shared and you have no idea what they’re talking about.

8. Ask for Advice

A secret tip that has worked for me is both asking for advice from others and intentionally looking to answer questions posed across social media. This is a great way to learn about a topic and start a dialogue with someone new.

9. Say Thank You

It’s true in life and it’s true on Twitter: If someone takes the time to retweet something you post–certainly if they take the time to make a specific comment–a simple thank you back goes a long way.

10. Pay Attention

It’s about lasting connections: If someone you follow posts something that interests you or moves you, be sure to reach out.

11. Encourage Sharing

Especially when you use Twitter, leave room for other people’s comments. You think 120 characters is tough? Well, the ideal tweet is 120 character or fewer. Simply using the words “share this” have proven to be a strong call to action.

12. It’s About All of You

Nobody likes spam. When users decide whether to follow you, most evaluate the totality of your social media account. They will look at your last page or so of updates. They want to see that you are interesting, engaged, and that what you share is useful.

Eric V. Holtzclaw is founder and CEO of Laddering Works, a marketing and product strategy firm. He advises clients on the development of customer-centric products, services, marketing messages, and experiences. Eric has spent more than 20 years founding multiple start-up companies, including one of the first profitable Internet enterprises. Eric speaks regularly on evidence-based customer research, consumer trends, leadership, and entrepreneurship. His book, Laddering: Unlocking the Potential of Consumer Behavior is scheduled for release Summer of 2013. His weekly radio show, The ‘Better You’ Project, shines a spotlight on entrepreneurs’ individual business journeys and successes. @eholtzclaw @eholtzclaw

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Read the book that started it all.  Written by David Crays, publisher of CareerAdvisorDaily.com, the book “From the Classroom to the Boardroom: How i got there (and how you can too!)” teaches you how toDC-FTCTTB-eBook-4 create a career you can be proud of.  David teaches you from the moment you decide your career matters how to make the choices that are right for you.  Exclusively on Amazon.com

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