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  • Career Coach

    Making the Ask: Getting a yes, resi…

    Fundraisers are experts at getting people to say yes. And fundraisers who specialize in getting bequ…

    Making the Ask: Getting a yes, resisting unwanted solicitations.

    Fundraisers are experts at getting people to say yes. And fundraisers who specialize in getting bequests are among the most sophisticated. My PsychologyToday.com article today is a distillation of an interview I just did with Russell Brand, one of the leading experts in the field. HERE is the link.

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  • Career

    Managers Aren’t Prepared to Handle …

    If companies today are truly serious about being leaner, flatter organizations, with less hierarchic…

    Managers Aren’t Prepared to Handle Today’s Realities and Tomorrow’s Challenges

    If companies today are truly serious about being leaner, flatter organizations, with less hierarchical structure and less bureaucracy, then they need to realize that they must change the way they do business. Because organizations that really want to become more autonomous have to develop outstanding frontline leadership. There’s absolutely nothing wrong with being a company with fewer levels. Companies like Zappos and Medium that are eliminating structure are doing it for all the right reasons. However, if the change isn’t built on a solid foundation of frontline leadership, then it’s set to fail. Our friends at Halogen Software partnered with Harvard Business Review to analyze the resources, tools and development that frontline managers need to be successful. You can download the full report…

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  • Career

    Backupify CEO Tells Recent Grads To…

    Each year, as spring turns to summer, and thousands of Boston-area college graduates flood the stree…

    Backupify CEO Tells Recent Grads To Stop Complaining About Work-Life Balance

    Each year, as spring turns to summer, and thousands of Boston-area college graduates flood the streets wearing caps, gowns and huge smiles, I reflect upon my own 22-year-old self and wonder what I would have done differently knowing what I know now. In this generation, college graduates are overly concerned with being passionate about their first job. Everyone is encouraged to dream huge and not settle. What many of them don’t realize, however, is that passion is fleeting, and defining your life path by what you love at this very moment likely means you will not stick with it once your passion fades. Studies have shown that passion comes from mastery, not mastery from passion. So, as I sit here at age…

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  • Career

    Business Insider Is Hiring A Paid G…

    Business Insider is looking for a Graphic Design Intern to assist the newsroom's graphic designer. P…

    Business Insider Is Hiring A Paid Graphic Design Intern This Fall

    Business Insider is looking for a Graphic Design Intern to assist the newsroom's graphic designer. Projects would range from basic Photoshop requests to more creative assignments such as maps, charts and infographics. As an intern here, you'll gain valuable experience collaborating with journalists in a fast-paced and fun work environment. Other perks at BI include free snacks, ping pong, and never having to fetch coffee. Qualifications The ideal intern will be a super creative team player with amazing attention to detail. Other desired skills include: Expert knowledge of Adobe Photoshop and Illustrator Mac proficiency Experience with photo editing, digital illustration, typography, and GIFs Social media savvy -- comfortable helping maintain BI's Tumblr, Instagram, and Pinterest sites To Apply Apply here with your resume and cover letter, including a link to your…

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  • Career

    22 Lessons From Stephen King On How…

    Renowned author Stephen King writes stories that captivate millions of people around the world and e…

    22 Lessons From Stephen King On How To Be A Great Writer

    Renowned author Stephen King writes stories that captivate millions of people around the world and earn him an estimated $17 million a year. In his memoir, "On Writing," King shares valuable insights into how to be a better writer. And he doesn't sugarcoat it. He writes, "I can't lie and say there are no bad writers. Sorry, but there are lots of bad writers." Don't want to be one of them? Here are 22 great pieces of advice from King on how to be an amazing writer: 1. Stop watching television. Instead, read as much as possible. If you're just starting out as a writer, your television should be the first thing to go. It's "poisonous to creativity," he says. Writers need to look into themselves…

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  • Career

    The 8 People You Will Find in a Mee…

    When I think of all the meetings I have sat through in my lifetime, it makes me want to chuck everyt…

    The 8 People You Will Find in a Meeting

    When I think of all the meetings I have sat through in my lifetime, it makes me want to chuck everything and join a crew looking for sunken pirate booty. But then I think about how the crew would probably want to hold a meeting about whose job is was to look for the loot and whose job is was to write the report…and I decide to stay where I am.I always tell people not to ditch meetings – even if they believe them to be a complete waste of time -- because it’s important to understand the group’s dynamics and the role each person plays in the organization.With that in mind, I’ve put together a sort of cheat sheet on meeting…

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  • Career Woman

    3 Ways Managing Millennials Will Ma…

    Is it just us or is there a lot of negative talk about the millennial generation these days? We’re …

    3 Ways Managing Millennials Will Make You a Better Leader

    Is it just us or is there a lot of negative talk about the millennial generation these days? We’re getting kindof sick of it because we see plenty of opportunity coming into the workforce with these young adults. First and foremost is the opportunity to become a better leader for us “older folk.” – InPower Editors My son is 21 and in his second year of a summer office internship. He’s working hard, getting good reviews and privately developing a chip on his shoulder because he believes all us old people think millennial workers (18-30 year olds) are lazy and too full of themselves. I thought he was just being overly sensitive until I started to see the anti-millenial posts pop up…

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  • Career Inspiration

    Should Be Syndrome

    In both work and social spheres I regularly encounter people who spend much of their time trying to …

    Should Be Syndrome

    In both work and social spheres I regularly encounter people who spend much of their time trying to reconcile life to their expectations. Often you find that their expectations are based on a long list of should be scenarios. For example: By 21 I should have my university degree. By 25 I should be making an X amount of money. I’m smarter/prettier than her. No way should she be picked over me. People say it’s very difficult to marry when you’re older, so I should be married before I turn thirty. My friend summited Mount Kilimanjaro in six days, so I should take no longer than that. It took Facebook eight years since inception to list on a public stock exchange, so my company should aim…

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  • Career

    The 20 Best Jobs For Work-Life Bala…

    Sometimes it feels like we have to make a choice between being dedicated to our work and preserving …

    The 20 Best Jobs For Work-Life Balance

    Sometimes it feels like we have to make a choice between being dedicated to our work and preserving our personal lives. However, if you're a data scientist, tour guide, or social media manager, it may not be so difficult to juggle both. According to online career community Glassdoor, employees in these professions have the easiest time maintaining a healthy work-life balance. Data scientist ranked highest in Glassdoor's study, receiving a 4.4 rating for work-life balance, on a five-point scale. Search engine optimization (SEO) specialist follows close behind in the No. 2 spot with a 4.3. Work-life balance remains an important factor in performing well at work, as well as overall happiness. "By maintaining a healthy-work life balance, we see employees who tend to…

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  • Career

    How Veteran Unemployment Compares T…

    As the economy continues to recover from the recession, more people are heading back to work, and th…

    How Veteran Unemployment Compares To Overall Unemployment In Every State

    As the economy continues to recover from the recession, more people are heading back to work, and that means more veterans are employed, as well. But taking a look at employment data and the factors affecting it shows that vets have a better chance at finding a job in certain parts of the country. Drawing data from the U.S. Bureau of Labor Statistics from 2013, we took the overall average unemployment rate for each state and subtracted from it the corresponding veteran's average unemployment rate. The average unemployment rate for the U.S. last year was 7.4%. The average unemployment rate for veterans of all wars was 6.6%, though it's worth noting that the average unemployment rate for post-9/11 vets was 9.0%. Negative values, shown…

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  • Career

    10 Popular Jobs That Are Quickly Di…

    As the digital sector grows, jobs that rely on older technologies, such as newspaper reporters, mail…

    10 Popular Jobs That Are Quickly Disappearing

    As the digital sector grows, jobs that rely on older technologies, such as newspaper reporters, mail carriers, and lumberjacks, are rapidly becoming obsolete.  A new study by CareerCast revealed the top 10 professions predicted to lose the most jobs by 2022, based on data from the Bureau of Labor Statistics (BLS). Mail carriers are most endangered, with a projected 28% decline by the year 2022. Farmers and meter readers will also see significant shrinkage, with an anticipated 19% decline for each within the next eight years.  Is your job headed for the trash pile?Mail Carrier BLS job description: Sort mail for delivery. Deliver mail on established route by vehicle or on foot.   Median salary: $53,100   Expected change in employment by 2022: -28% Farmer BLS job description: Plan, direct, or coordinate the management…

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  • Career Coach

    Detecting Deception, Resisting Givi…

    No, there's no way to become a human lie detector but there are ways to increase your chances of ass…

    Detecting Deception, Resisting Giving Too Much Information

    No, there's no way to become a human lie detector but there are ways to increase your chances of assessing if someone is lying.  And being aware of those techniques can keep you from revealing what you don't want to. I interviewed three leading FBI/CIA interrogators to obtain those techniques and I present them in my PsychologyToday.com article today. HERE is the link.

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  • Career Coach

    5 Easy Steps to Finishing Big Proje…

    Do you feel intimidated whenever you hear the phrase “project management?” It sounds kind of overwhe…

    5 Easy Steps to Finishing Big Projects

    Do you feel intimidated whenever you hear the phrase “project management?” It sounds kind of overwhelming and technical, doesn’t it? But what’s even more frightening and devastating is when you’ve got a project you’ve been meaning to finish, but months keep going by and it’s still on your to-do list. You’re depriving your clients of something that could make a positive difference in their lives as well as missing out on opportunities and revenue breakthroughs. Most importantly, it’s weighing on you emotionally, making you feel guilty that you haven’t gotten around to it. You have two options: forgive yourself and let go of the project or commit to completing it. Seriously. If the project is no longer important to you or your clients, cross it off…

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  • Career Coach

    Bring Back the Lunch Break!

    A recent Robert Half/OfficeTeam study found that nearly half of workers either don't take lunch brea…

    Bring Back the Lunch Break!

    A recent Robert Half/OfficeTeam study found that nearly half of workers either don't take lunch breaks or take breaks that last 30 minutes or less. Many workers also spend their time multitasking while they eat. More than four in 10 (42 percent) reported that, aside from eating, they spend this time socializing with colleagues, while 29 percent admitted they do work during lunch breaks. Why has the traditional lunch hour diminished so significantly? The obvious culprit is technology.  Now that it’s easier to keep typing away while we eat, we feel freer to do so. In fact, only a tiny 1 percent of survey respondents said they do nothing but eat their lunch. A secondary cause is a dysfunctional culture. Some organizations…

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  • Leadership

    Promoting and Selling Your Ideas — …

    Ever get a good idea? It starts out as a feeling that you might have a solution to a problem. A few …

    Promoting and Selling Your Ideas — 3 Steps to Success

    Ever get a good idea? It starts out as a feeling that you might have a solution to a problem. A few days later you’re thinking Hey, I’ve got something here. This could really help. And the cost is well within reason. I owe it to myself and the organization to get this on the radar. But how do you go about it? There are three phases in selling ideas or initiating a new approach. There is the pre-sell. Then there is the sell. And then there is the after-sell. The actual sell may be the least important element. Persuading people to adopt something new is tricky. It requires them to move away from their current thinking and embrace something different. Sometimes…

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Second Menu

How to Job Search 2014 Style: Three Mindsets to Embrace

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Job seekers are afraid. They are afraid to take risks and afraid to stand out. Most believe it is safer to play by the rules and hope the right fit finds them.

Those odds aren’t very good. The job seeker of tomorrow needs to become a marketing marvel, savvy salesperson and take risks like a serial entrepreneur.

In fact, all employees in the future would be served well by heeding this advice too!

1) Learn to market like the top advertising agencies:

Marketing covers everything from marketing research through product launch. That’s a pretty huge spectrum of skills.

Job seekers who have been successful understand how to position themselves in the market and highlight their differences so that employers view them as a “Must-have” versus a “Nice-to-have.” (When was the last time you invested your hard-earned money on a product that was just mediocre?)

In case you haven’t heard, there is some competition out there for the “good jobs.”

You start marketing by knowing your competition and identifying your targets.

Learn how to research companies, network and understand the needs, wants and desires of employers in your field of expertise (or desire). Next you’ll have to create solid and compelling messaging about your success. Hone your writing skills! And finally, you’ve got to build a buzz around you. Not just during job search, but throughout your career.

According to Topco, these are the top 11 skills required of marketers:

  1. Revenue-driven
  2. Know their customers and markets
  3. Create remarkable customer experiences
  4. Great storytellers
  5. Test everything and assume nothing
  6. Never stop acquiring new marketing tricks
  7. Use data to make decisions
  8. Enjoy working with technology
  9. Manage their work according to a schedule
  10. Write very, very well
  11. Deliver specific, identifiable results

Create job search materials that are more like advertisements. Target them to your specific audience. Capture their attention with the right message and use visual content to give you message oomph!

2) Become the world’s best sales person:

Sales people are driven by results. And as a job seeker, you are too!

In order to achieve results, sales people develop proactive strategies to increase their odds of closing a deal.

They don’t wait by the phone or computer for a response. They know better. Sales people have learned how to dismiss rejection as part of the process. Persistence is key to the sales person’s success and so are these top 12 skills listed by Salesforce.com:

  1. Qualification Talent
  2. Attitude
  3. Digital Savvy
  4. Research Habits
  5. Listening Skills
  6. Ability to Combat Rejection
  7. Presentation Style
  8. Trust Building
  9. Referral Maximization
  10. Storytelling
  11. Closing Talents
  12. Writing Strength

These are a lot of skills to master, however, you are now and forever in the business of selling. Go read Daniel Pink’s To Sell Is Human. The premise of Pink’s book is that we all have to convince people, at some point, to embrace our ideas or move people to do things they may not want to do and these both involve selling!

RELATED: How to Sell Yourself Effectively in an Interview

3) Think like an entrepreneur:

Serial entrepreneurs are hard-wired to take risks. Most of us are risk-averse. There are many skills and traits that make entrepreneurs successful and perhaps embracing some could help catapult your job search and career. It may also inspire you to embark on your own entrepreneurial venture. Under30ceo found these were the top six entrepreneurial skills:

  1. Sales
  2. Communication
  3. Desire to Learn
  4. Focus
  5. Time Management
  6. BONUS: Persistence

Pour your heart and soul into the process! If you want someone to hire you, you MUST believe in your own abilities. Don’t hold back.

Don’t overlook the overlap:

Can you see the overlap among these occupations? It’s no coincidence that time management, focus, and great storytelling appear on multiple lists. We live in turbulent, fast-moving times.  Capturing someone’s attention, especially someone screening applicants, demands you deliver more than ho-hum content. The bar is constantly being raised by employers who need to bring in new talent. They want new employees who are engaged from the get-go and will deliver results. Now that you know what they are looking for- go deliver it! Tell great stories, keep learning new skills, and always make sure you address the needs and concerns of your customer (potential employer)!

How to Job Search 2014 Style: Three Mindsets to Embrace
Undercover Recruiter – Career & Recruitment Blog

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How to choose your career

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